ABOUT
WHO
Anette Elfrida
Expert in Expression and Branding
Creates artistic visual expressions, customized designs, interiors and innovative visual identities that stands out.
More than two decades of experience, primarily in fashion and lifestyle as Creative Director and International PR Manager
Master in Design: Specialized in strategic concept design, branding, emotional design, sociological perspectives, generation gaps and trend insights.
The Royal Danish Academy of Fine Arts. School of Design
Featured with both styling and design in international publications such as Elle Decoration, Bo Bedre, Bolig Magasinet, Schôner Wohnen and Børsen.
CLIENTS
Ecooking · Carl Henning Pedersen Art Museum · Elle Decoration · Crown Paint · Auto Source · Private clients · Australian Bodycare · Tasfo · Pantone · Object · Selected · Vero Moda · Only · Noa Noa · Gorm Larsen · Bo Concept · Bo Bedre · Geismars · Dyp i Dyrup · Lene Bjerre Design · Private · On time PR · Boligmagasinet
ECOOKING
“I approached Anette, in our search for a specialist, whom could give new point of views for our visual expression and brand identity.
We received a highly business oriented prospectus of ideas and useful described material, easily to take into action. Her aesthetic sense for both large and small details in this project was remarkable shown.
As person she is easy to take on board, powerfully intense and dedicated for the common goals. I will at anytime recommend her skills and would definety look forward to work with her again”.
Henrik Aaen
CEO, Ecooking
COPENHAGEN DESIGN
“I had the pleasure to collaborate with Anette, when she helped us move on with Pantone. She set the scene for our strategic design, communications and branding. Designed and developed the overall look and feel for our website and sales material. Visualized and produced store display and merchandising. Came up with design elements and produced product category divided images, futhermore she developed great selling corporate images for Plast Team.
I can definitely recommend her skills within business drived points of creative direction, visual identity, expression design and overall branding.
Futhermore I know Anette personally as an outspoken, straightforward person and I would be delighted to work with her again“.
Jakob Andersen
Founder, Copenhagen Design
ELVIROSE
“Anette has been an invaluable partner in developing my concept, Real Life. Her creativity, strategic mindset, and ability to deliver targeted design solutions have helped me express my unique visual identity while maintaining a professional and holistic approach. I highly recommend her to anyone seeking creative and strategic solutions that are both relevant and impactful.“.
Pernille Elvirose
Founder
AUTOSOURSE
“Our office just got a perfect visual transformation. For that purpose we hired in Anette to surprise us. She delivered conceptual strong ideas, for makeover matching our corporate look, company profile and services in the car business. Just to mention a few, ideas such as change the floor into looking like asphalt, having a conferencetable looking like an old silver car, curtains in raw iron look and having the walls decorated with wooden lamella. All mixed up with some customized furniture special made for Autosource Group.
We can truly recommend her skills for any visuel corporate identity assignment.
Kent Bernsdorf
Group CEO, Autosource
PRIVATE HOME
“Anette has helped us make our house personal. She is good at listening and translating what she hears into surprising ideas. With her sure sense of style and strong visual approach, she delivered concrete proposals for changes that incorporate both existing elements and new concepts. In the process of building our home, she provided room layout suggestions, color schemes, and skillfully designed a customized dining table, daybed, benches, and stands for us. All of this was to our great satisfaction,
We highly recommend her in transforming your surroundings so you feel at home and recognize yourself in the seeting.
Åse Wasbrekke og Claus Lorentzen
Herning
ONTIME PR
“Anette is a renowned Concept Designer who masterfully combines her passion for expression and branding, meeting the needs of both companies and private clients. With expertise in visual identity, Anette is celebrated for her strong conceptual and visual skills, often exploring color and style with a distinctive touch. Her approach to visual storytelling involves crafting a unique “fairy tale” for each project, blending the rich heritage of a brand or space with innovative, forward-thinking design. She excels in creating striking visual concepts and uncovering opportunities in both large and small-scale contexts.
Her work includes branding concepts, interior designs, and custom-made objects, as well as overseeing renovations and redesigns for manors, stores, and private clients. Her exceptional designs have been featured in esteemed publications such as International Elle Decoration, Børsen, Trade Magazine, Schöner Wohnen Magazine.
We are honored to collaborate with Anette Elfrida and are thrilled to share her extraordinary designs.
Monica Dagree
Founder